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elevatefestival.ca

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iPhone 16 Pro
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CANADA’S TECH + INNOVATION FESTIVAL

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Project Scope

The project encompassed multiple dynamic workstreams, including UX flow development, user interface design, branding, marketing assets, and print collateral—each requiring coordinated execution.

UI / UX

branding, marketing assets

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print collateral

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General Attendee

bio

Sarah attends tech conferences to stay ahead of industry trends, connect with peers, and grow her leadership skills. She's passionate about inclusive innovation and is eager to meet thought leaders and mentors.

values and interests

product innovation, design thinking, DEI, sustainability, future of work

frustrations

generic content, lack of actionable takeaways, not enough inclusive programming

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Investor

bio

Michael is always looking for bold founders solving complex problems. He attends events to uncover new opportunities, meet promising startups, and stay informed on emerging markets. He values targeted, time-efficient interactions.

values and interests

early-stage tech, impact investing, clean tech, Web3, health innovation

frustrations

hard to identify high-quality startups, not enough time-efficient pitch formats, lack of curated networking

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Startup

bio

Ethel is building a startup focused on accessible digital health. She’s at Elevate to pitch to investors, meet collaborators, and gain visibility in the startup ecosystem. She seeks feedback and funding to accelerate growth.

values and interests

founder stories, funding opportunities, startup accelerators, healthcare innovation, product-market fit

frustrations

difficult to find the right investor fit, oversaturated pitch events, limited access to mentors

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Executive

bio

Daniel oversees digital transformation and emerging tech strategy at a global enterprise. He attends Elevate to understand disruptive trends, evaluate partnership opportunities, and inspire his team with fresh ideas.

values and interests

enterprise innovation, digital transformation, strategic partnerships, AI, cybersecurity

frustrations

too many early-stage solutions, not enough enterprise-relevant insights, generic vendor pitches

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Women+ in Tech

bio

Priya leads a diverse team in a major tech company. She’s passionate about building inclusive products and amplifying women and non-binary voices in tech. At Elevate, she wants to network with other women leaders and share knowledge.

values and interests

women in leadership, inclusive innovation, AI ethics, mentorship, scaling teams

frustrations

lack of representation on panels, limited women-focused networking, performative DEI content

personas

&

Long registration queues check-in times caused user frustration
Attendees want clearer visibility of activations and locations
Users seek a more unified website and app experience
Women+ in Tech Lounge was a festival highlight
Real-time updates and notifications are in demand
App performance needs improvement in loading and caching
1:1 investor meetings & networking opportunities were highly valued
Users want tailored session recommendations
Users want post-event access to session recordings
Attendees need interactive maps for easier navigation
venue signage
print media ads
partner ads
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digital signage
social media
video editing
ad/paid
partner branded assets
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Half Page
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